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B2B2C Marketing Manager

Job Introduction

Are you ready to embark on an incredible career opportunity with Vita Health Group? Are you looking to take the next step and develop your skills? Would you like to have the opportunity to grow and develop your skillset within a friendly, established team? If so, this role is perfect for you!

A bit about us…
Hello! We are Vita Health Group and have a great opportunity for a B2B2C Marketing Manager to join our service. We have recently been recognised as being one of the UK’s best health care companies to work for, and we want you to become part of that! As a people–centred company, we are keen to develop individuals careers where their interests apply. So, if you’re looking to enhance your skill sets, progress your career or focus on your personal growth, please read on.

What you will do in the role…
The B2B2C Marketing Manager is responsible for all VHG physical & mental health NHS contracts and will therefore require an in-depth understanding of NHS ICB landscape, varying demographics, and messaging requirements across NHS Talking Therapies, MSK services & Dermatology.

The hybrid location for this role is London or our Spire Site.

Key responsibilities of the role include:
  • Managing team of Marketing Executives dedicated to VHG NHS contracts.
  • Using a data-driven approach to develop and execute tailored marketing campaigns that target both B2B and B2C audiences across Talking Therapies, MSK & Dermatology.  
  • Analysis of campaigns tracking performance and ROI to optimise effective marketing strategies.  
  • Collaborating with wider marketing colleagues & commercial teams to develop marketing strategies that align with overall business aims and objectives.
  • Collaborate with wider marketing colleagues on annual marketing plan & strategy. 
  • Collaborate & support commercial team with live bids and proposals where required.   
  • Marketing Project Workstream Lead on all new mobilisations within the NHS.
  • Managing, maintaining strong relationships with ICB (NHS) Marketing colleagues 
  • Day-to-day budget management: ensuring NHS & central charges are accurate.
  • Supplier Management (i.e., Website, external partners) ensuring meet wider business needs and tracked to budget. 
  • VHG website & Myeap oversight incl. content & maintenance
  • Conduct market research and competitor analysis to identify opportunities for growth
Don't miss out on this amazing chance to join Vita Health Group and embark on a fulfilling role filled with growth and the opportunity to improve people’s day to day lives. If you have these skills and attributes and would like to join us, we’d love to hear from you! 

Skills and experience:

  • Degree educated, ideally in a business/marketing discipline 
  • Significant experience of B2B2C marketing within healthcare
  • Digital & Omni-channel marketing skills and background.
  • Strong copywriting skills to produce engaging copy
  • Team management experience
  • An awareness of and commitment to supporting and facilitating diversity and inclusion
  • Willingness to travel to Spire Site/Head Office as this is a hybrid role
  • CIM qualification
  • Worked within similar roles supporting NHS contracts across physical & mental health  
  • Relevant knowledge of the healthcare sector marketing
  • Ability to use Mailchimp and Wordpress

Why Vita Health Group?

Vita Health Group celebrates life. Improving lives physically and mentally drives everything we do.  Now part of Spire Healthcare Group plc we have been providing physical and mental health services for over 30 years. We work in partnership with the NHS, are engaged by insurers and some of the UK’s largest corporate companies to support their workforce and provide a full range of physiotherapy services to private customers.

To achieve our mission of Making People Better, we recognise the importance of investing in our staff. We are an award-winning employer recently recognised nationally as “Best Company to Work for” at the Health and Wellbeing Awards 2024.

This is also recognised by current employees – our most recent Employee Survey results showed the top 5 reasons to work here as being:

  • Supportive team and management
  • Positive work environment
  • Wellbeing and mental health support
  • Trust and respect
  • Autonomy and flexibility

We are keen to progress your skills and enable career development and provide regular Continued Professional Development opportunities including secondments, management training, a mentoring scheme, apprenticeships and regular events and webinars across a range of clinical disciplines.  In addition to a competitive salary, we also offer the opportunity of a flexible work life balance and a comprehensive benefits package which you can view here:

Vita Health Group is proud to be an equal opportunities employer and is seeking to improve the diversity of its workforce.  We are committed to Equality, Diversity & Inclusion best practice and positively encourage applications from candidates regardless of sex, race, disability, age, sexual orientation, gender identity, religion/belief, marital status, or pregnancy/maternity.  For further information on our EDI commitments please view here: Vita Health Groups commitment to Equality, Diversity and Inclusion

We are committed to being equitable and supporting the wellbeing of all employees.

  • We are a Mindful Employer
  • Our status as a Disability Confident Leader dedicated to ensuring that all candidates are treated fairly throughout the recruitment process. All disabled candidates that meet the minimum essential criteria will be invited to interview.
  • Our Ethnicity Matters Scheme where all applicants for senior roles (£40,000+) from a minority ethnic group that meet the essential criteria will be invited for interview.
  • Our Gender Matters Scheme where all women applicants for senior roles (£60,000+) that meet the essential criteria will be invited to interview.
  • Our sign up to the Armed Forces Covenant.  
  • Our status as a Menopause Friendly Committed employer
  • Our sign up to the Employer with Heart Charter.  
  • Our commitment to meet the standards outlined in the NHS Equality Delivery System (EDS). Workforce Race Equality Standard (WRES) and Workforce Disability Equality Standard (WDES).
  • Access to health and wellbeing services for colleagues including Mental Health Advocates and an Employee Assistance Programme.
  • An embedded “speaking up” culture facilitated by Freedom to Speak Up Guardians.
  • Treating transgender individuals with dignity and recognising the potential complications that may arise when taking references. We encourage applicants to contact HR at to discuss or amend how we manage reference requests.

Should you wish to discuss any adjustment or assistance you need in the application or interview process please contact and we will facilitate.

Please note, all applicants must be legally entitled to accept and perform work in the UK and all positions are subject to a DBS check. 

Any data which you share with us throughout the hiring process will be stored securely within the UK and is accessible only by staff who require it. Should your application be unsuccessful, your data will be securely destroyed after 6 months. 

Vita Health Group reserves the right to close this job when sufficient applications have been received.



Vita Health Group


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